Harvey McMurray

Founder & CEO @Terra Preta Partners

Atlanta, GA, US

As Founder and CEO of Terra Preta Partners, I lead a real estate investment and development company focused on unlocking value in raw land, mineral rights, and water rights. My role combines strategic vision with hands-on execution to drive growth across acquisition, development, and partnership initiatives.Key Responsibilities & Focus Areas:Strategic Leadership – Define and execute the long-term vision for Terra Preta Partners, aligning growth initiatives with sustainability and profitability.Land Acquisition & Development – Source and evaluate undervalued parcels, structure entitlement and zoning strategies, and partner with builders, developers, and investors to bring projects to market.Mineral & Water Rights Strategy – Build innovative deal structures around resource rights, creating new revenue streams and enhancing land value.Partnerships & Capital Raising – Establish relationships with investors, developers, and institutional partners to fund and scale projects nationwide.Team & Ecosystem Building – Assemble cross-functional teams, implement technology-driven acquisition systems, and integrate Terra Preta’s operations into a broader ecosystem of real estate and consumer brands.Sustainability & Market Innovation – Champion responsible land use, ecological stewardship, and forward-looking development practices that create long-term value.

Pfeiffer University

Bachelor of Science - BS, Finance, General