Harut Arutyunyan

About Harut Arutyunyan

I build design organizations that turn complexity into competitive advantage. I help companies align product, engineering, and data around a clear vision—raising the bar for craft while accelerating execution. My teams don’t just ship features; they shape strategy, unlock new revenue surfaces, and transform AI and data capabilities into trusted, decisive experiences for customers.I’ve led design across SaaS, AI/ML, and enterprise platforms for over two decades, building and mentoring high-performing teams while driving multi-year product vision. I operate at the intersection of clarity and ambition, balancing conviction with rationale, speed with precision, and hands-on craft with executive influence.

Experience

1. Senior Group Design Manager - Marketing Hub

   HubSpot

   Nov 2025 — Present

   Lead multiple product design groups within Marketing Hub, including Brand, Social, Web, Answer Engine Optimization (AEO), and Recommendations, aligning strategy, execution, and craft quality across surfaces serving modern marketing teams.Define and drive a unified tooling vision for marketers, integrating brand management, content distribution, web experiences, and AI-driven optimization into a cohesive, scalable ecosystem.Own end-to-end strategy and 0–1 delivery of Answer Engine Optimization (AEO) tooling, establishing a new product category with a projected $10M first-year market opportunity.Partner with cross-product leadership across Marketing and Content Hub to ensure roadmap alignment, reducing fragmentation and driving a consistent, outcome-oriented experience across customer touchpoints.Elevate product coherence across Brand, Social, Web, and Recommendations by establishing shared interaction patterns, design standards, and AI-powered workflows that support content creation, distribution, and performance optimization.Drive cross-functional alignment across product, engineering, data, and GTM stakeholders to ensure that marketing tooling investments contributed to a unified long-term platform strategy.Strengthen integration between AI recommendations and execution surfaces, enabling marketers to move seamlessly from insight to action within a single workflow.Influence multi-quarter planning and prioritization decisions, balancing speed to market with architectural scalability and long-term product differentiation.

Education

• Northeastern University

  Bachelor of Science (BS), Graphic Design

  1998 — 2003

Skills

• Powerpoint
• Illustration
• Production
• Typography
• Information Design
• Web Design
• Editing
• Information Graphics
• Graphics
• Packaging
• Creative Direction
• Vector Illustration
• User Experience
• Flash Animation
• Logo Design
• Writing
• User Interface
• Print Collateral
• Advertising
• Brochures
• User-Centered Design
• Art
• Posters
• Flash
• Photoshop
• Corporate Identity
• Microsoft Office
• Quarkxpress
• Direct Mail
• Art Direction
• User Interface Design
• Animation
• Concept Development
• Pre-Press
• Adobe Creative Suite
• Customer Service
• Video
• Layout
• Corporate Branding
• Graphic Design