Harto Wibowo
Senior Product Manager Online Marketing & Personalisation @Telefónica Germany
Signup · Get unlimited contacts
WORK HISTORY
Senior Product Manager Online Marketing & Personalisation @Telefónica Germany
Berlin, DE
Strategic leadership of a cross-functional team, driving the vision and continuous advancement of online personalization initiatives- End-to-end ownership of personalized marketing strategies, from conceptualization to execution, ensuring impactful and data-driven customer engagement- Conversion rate optimization (CRO) within tailored funnels and targeted campaigns, maximizing efficiency and effectiveness across digital touchpoints- Ongoing KPI monitoring and performance analysis, leveraging insights to refine the technical foundation for personalized content delivery and seamless customer journeys across the web and app platforms of o2.de and blau.de- Transversal collaboration across all Telefónica mass-market product categories, shaping and optimizing online campaigns to enhance digital experiences and business outcomes.
EDUCATION
Hamburg University of Applied Sciences
Diplom-Ingenieur, Medientechnik
ABOUT HARTO WIBOWO
Results-oriented digital leader with over 15 years of experience in e-commerce, omnichannel marketing, and enterprise digital transformation—delivering impact across brands, markets, and industries.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.