Melissa H.
Manager, Customer Engagement Marketing (Card Services) @The Walt Disney Company
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WORK HISTORY
Manager, Customer Engagement Marketing (Card Services) @The Walt Disney Company
Burbank, CA, US
Translate strategic initiatives to specific marketing programs to meet business objectives.Develop campaigns and creative based on consumer insight and brand guidelines.Lead implementation of marketing tactics including creative development, test plans, tactic execution and performance evaluation.Partner with creative agencies and internal teams to optimize consumer facing campaigns.Lead digital and offline campaigns, define success metrics, analyze results, and report findings.
EDUCATION
Pepperdine Graziadio Business School
Master of Business Administration (MBA)
The University of Texas at Austin
Bachelors of Science
SKILLS
ABOUT MELISSA H.
Hello! I am Melissa Hart. I am an insight-driven marketing executive who loves connecting the dots from data and research to build a strategic framework and drive growth. My expertise is leading teams to create exceptional stories and campaigns that deliver the nugget of truth via integrated marketing that resonates with audiences. Innovating, testing, and learning in an ever evolving landscape of tools and information is my passion. Work smarter, not harder, and have fun doing it is my goal. I have broadened my experience, rather than specialized. With a career spanning marketing and advertising, I lead with business acumen and creativity. I have done it all: B2C, B2B, content and campaign development and production, product launches, digital, print, direct mail, tv, radio, outdoor, events, growth/acquisition, retention, strategic planning, lead gen, subscriptions, multicultural audiences, and more. Likewise, my industry experience is vast: Credit Cards, Asset Management, Theme Parks, Entertainment, Retail, Automotive, Higher Education, and Packaged Goods just to name a few (full list below). I excel at relationship building, problem solving, storytelling, connecting dots, prioritizing both people and work to be done. I have a proven track record of leading internal teams and partner vendors / agencies to execute on-strategy, on-time, and on-budget. Yo hablo español. INDUSTRIES: asset management, automotive, banking, beauty, credit cards, entertainment, fitness, financial services, food / beverage, gov’t, healthcare, higher ed, hospitality, life insurance, luxury, non-profit, package goods, retail, telecom, theme parks, subscription services, transportation, utilities Marketing | Advertising | Brand Development | Leadership | Strategic Planning | CRM | Agile | Global | Multicultural | Youth | B2C | B2B | Market Research | Marketing Execution | Integrated Marketing | ROI | Sales & Marketing | Digital Marketing | Offline
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