Hart Rusen

About Hart Rusen

For 20+ years, I\'ve worked as a creative team leader, copywriter and content studio manager at ad agencies, design firms and in-house marketing groups of all shapes and sizes. My experience spans virtually all industries: healthcare, CPG, pharma, telecom, automotive, airlines, technology, and more. My work highlights include leading creative efforts to unite two great airlines: Alaska Airlines and Virgin America. Reinventing the T-Mobile brand after a failed acquisition attempt by AT & T and helping it rise to #3 in the category. At Goodby, Silverstein & Partners, I resurrected the Cheetos mascot, Chester Cheetah, tapped into his alter ego and landed him on the Super Bowl, and helped create a first-person interactive horror website for Doritos, Hotel 626, which won numerous Cannes Lions, One Show and D & AD honors. My account experience also includes Hyundai, HP, Budweiser, REI, Comcast, Nike, Oregon Lottery, Boeing and Papa Murphy\'s. My career low round of golf is 65, a feat I will mostly likely never repeat.

Experience

1. Creative Director

   Wh Inc

   Jun 2023 — Present · Seattle, WA, US

   Helping to build preference for healthy, active brands, like Philips, Big Green Egg, Helly Hansen, Beneteau, Dometic, 10 Barrel Brewing Co, and more

Education

• San Diego State University

  B.S., Business Administration

  1987 — 1990

Skills

• Art Direction
• Typography
• Social Media Marketing
• Concept Development
• Commercials
• Brand Architecture
• Interaction Design
• Interactive Marketing
• Digital Media
• Creative Direction
• Copywriting
• Brand Development
• Digital Marketing
• User Experience
• Content Strategy
• Brand Awareness
• Corporate Identity
• Outdoor Advertising
• Digital Strategy
• Online Advertising
• Advertising
• Marketing Communications
• Interactive Advertising
• Broadcast
• Creative Strategy
• Integrated Marketing
• New Media