Harsimran Dalla
Senior Vice President Marketing @AU SMALL FINANCE BANK
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WORK HISTORY
Senior Vice President Marketing @AU SMALL FINANCE BANK
Mumbai, IN
Senior Vice President – Marketing | Brand & Communications | National ActivationsStrategic marketing leader with extensive experience in driving national brand strategy, integrated marketing communications, and large-scale brand activations across diverse markets. Currently leading end-to-end brand, communication, and activation initiatives at a national level, with ownership of go-to-market strategy, 360° campaigns, on-ground activations, partnerships, and customer engagement programs.Proven expertise in building strong, differentiated brands by aligning consumer insights, business objectives, and creative excellence. Adept at leading cross-functional teams and agency ecosystems to deliver high-impact campaigns across ATL, BTL, digital, and experiential platforms. Strong focus on market penetration, brand salience, customer acquisition, and measurable ROI, while ensuring consistency of brand purpose and messaging across touchpoints.Passionate about creating scalable marketing platforms, nurturing high-performing teams, and driving growth through innovation, execution excellence, and data-led decision making.
EDUCATION
IIPM Pune
M.B.A, Marketing
St. Vincents High School Pune
SSC, Science
Indian Institute of Management, Calcutta
Executive Education Business Administration
Savitribai Phule Pune University
Master of Arts - MA, English
Modern Education Society's Nowrosjee Wadia College Arts, Science, Pune 01
Bachelor of Applied Science - BASc, Electrical and Electronics Engineering
ABOUT HARSIMRAN DALLA
I am a seasoned Marketing Professional with over 20 years of experience in banking, retail, and manufacturing sectors, specializing in driving brand development, revenue growth, and customer engagement.Proven ability to lead Brand Management Initiatives, enhancing brand positioning through innovative marketing materials, regional branding efforts, and creative communication strategies.Designed and executed high-impact campaigns and marquee events, driving new account growth, enhancing brand loyalty, and improving customer retention.Led a team of 30 marketing professionals, cultivating a collaborative and creative environment to successfully execute national marketing initiatives.Skilled in Performance Marketing & Social Media strategies, utilizing search engine marketing, social media optimization, and digital content creation to improve direct-to-consumer engagement and brand awareness.
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