Harsimran Singh Labana
Marketing Strategy | Demand Generation | Go-to-Market | Product Marketing | Content Marketing
- Role
- AVP, Product Marketing at Datamatics
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Harsimran Singh Labana
Marketing professional with over 17 years of experience multiple technologies like AI-powered Intelligent Automation solutions, Agentic AI, Intelligent Document Processing, Robotics Process Automation, and Business Intelligence. Previously, led marketing globally for professional service automation, project portfolio management and project time tracking software. Expertise includes go-to-market strategy, product launches, demand generation, team management, and content creation. Passionate about delivering impactful marketing strategies that enhance business outcomes and adoption of advanced technologies.
Experience
AVP, Product Marketing
Oct 2023 — Present · Bengaluru, IN
Lead product marketing for the AI-powered Intelligent Automation platform, comprising products foro Agentic AI, o Intelligent Document Processing, o Robotics Process Automation and Business Intelligence. Responsibilities include:o Go-To-Market Strategy & Product Launcheso Demand Generationo Analyst Relationso Sales Enablemento Competitive Intelligenceo Define target audiences, use cases, launch plans, and success metricso Partner with Field Marketing, and Growth teams to drive adoption and pipeline
Education
VIT, Pune
Bachelor of Engineering (B.E.), Electronics
2007
SCMLD
PGPEL (MBA), Marketing
2007 — 2009
Skills
- Sales Process
- Recruiting
- Pre-Sales
- Content Marketing
- Strategy
- Analytics
- Business Strategy
- Cloud Computing
- Management
- Customer Satisfaction
- New Business Development
- Business Development
- Account Management
- Competitive Analysis
- Crm
- Erp
- Market Research
- Product Marketing
- Teamwork
- Team Management
- Customer Relationship Management (Crm)
- Leadership
- Marketing
- Sales Operations
- Sales
- Marketing Strategy
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