Harshraj Jadeja
Marketing Measurement @ The Home Depot | Purdue University | Data Scientist | Ex Mu-Sigma | Ex GE Healthcare
- Role
- Senior Marketing Analyst, Marketing Measurement at The Home Depot
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
About Harshraj Jadeja
Senior Data Scientist with more than 7 years of professional experience specializing in…
Experience
Senior Marketing Analyst, Marketing Measurement
Sep 2024 — Present · Miami, FL, US
Leveraged Data Clean Rooms to harness first-party data for audience activation, attribution modeling, and marketing measurement for campaigns with major suppliers across platforms like Meta, Pinterest, and Disney2. Enabled suppliers to co-mingle their 1P data with THD data, delivering deeper customer insights, incrementality measurement, and improved ROI on media investments3. Designed incrementality frameworks and causal studies to validate whether retail media campaigns drove net-new customers and sales4. Future-proofed marketing measurement by expanding publisher partnerships and integrating advanced clean room capabilities (reach, frequency, and ROAS)
Education
Hillwoods School
Standard X, CBSE
2012 — 2013
Hillwoods School
Standard XII, CBSE
2014 — 2015
Vellore Institute of Technology
Bachelor of Technology, Mechanical Engineering
2015 — 2019
Purdue University Daniels School of Business
Master of Science - MS, Business Analytics and Information Management
2023 — 2024
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