Harsh P.
Analytics Specialist @Garage Living
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WORK HISTORY
Analytics Specialist @Garage Living
Toronto, ON, CA
Lead the architecture and execution of large-scale marketing data solutions, transforming raw, multi-channel marketing data into actionable business intelligence for 45+ franchise locations across North America. Specialize in building cloud-based data pipelines, advanced analytics models, and executive-ready dashboards that drive strategic decision-making.Key Achievements:Designed and deployed automated data pipelines in Google Cloud BigQuery to ingest and process marketing and CRM data from HubSpot, Google Ads, Facebook Ads, and Bing Ads, ensuring scalability, accuracy, and near real-time availability.Developed advanced data models and Looker dashboards delivering KPIs, campaign performance, and ROI insights to executives, marketing teams, and franchise owners, enabling data-driven budget optimization.Integrated APIs and automated ETL workflows to unify disparate datasets, streamline reporting processes, and reduce manual data preparation time by 70%.Implemented A/B testing frameworks, attribution modeling, and predictive analytics to optimize targeting, lead conversion, and marketing spend allocation.Conducted market segmentation, customer journey analysis, and competitive benchmarking to identify growth opportunities and improve franchise marketing strategies.Collaborated cross-functionally with data engineers, marketing teams, and leadership to embed analytics best practices into marketing operations, improving reporting efficiency and data quality.Technologies & Tools: Google Cloud Platform (GCP), BigQuery, Looker, SQL, Python, HubSpot CRM, Google Ads, Facebook Ads, Bing Ads, API Integration, Data Modeling, ETL/ELT Pipelines, A/B Testing, Predictive Analytics, Marketing Mix Modeling, Geospatial data Analysis
EDUCATION
BITS Edu Campus: BABARIA INSTITUTE
Bachelor of Engineering (B.E.), Computer Science and Engineering
Georgian College
Ontario College Graduate Certificate with Honors (Postgraduate), Big Data Analytics
Georgian College
Ontario College Graduate Certificate (Postgraduate), Project Management
ABOUT HARSH P.
Visionary Data & AI Transformation Lead with years of experience in data analytics, digital media, and financial analysis. Proven expertise in bridging the gap between complex technical infrastructure and strategic business goals, specializing in the adoption of AI-powered technical solutions. Adept at influencing executive stakeholders, modernizing data architectures, and driving large-scale digital transformation. Highly skilled at partnering with cross-functional sales, product, and data science teams to unlock marketing growth, optimize ad spend, and deliver actionable, market-defining strategies.I take initiative for data privacy focused infrastructure and manage multiple analytical projects to make data driven decisions. I also define data architecture to integrate data management system and enable real-time reporting. I use tools such as SAS, SPSS, Excel, Tableau, Power BI, SQL, SSRS, Hadoop, Hive, Pandas, Python, Dask, and Rapids on AWS, GCP, and Azure cloud services. I am passionate about finding innovative solutions through data exploration and applying machine learning techniques to enhance user experience and retention. I value collaboration, creativity, and diversity, and I strive to contribute to the organization\'s vision and mission by bringing my analytical skills and perspectives to the team.
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