Harshna Jain
Digital Marketing Specialist | Brand Visibility | Product Journey| Lead Conversion | Customer Lifecycle Manager| Market Analysis| Business Comm | A/B Testing| Performance Marketing | Growth Marketing|
- Role
- Growth Marketing Manager at Niyo Solutions Inc.
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Harshna Jain
As they say,\"Growth is never by mere chance; it is the result of forces working…
Experience
Growth Marketing Manager
Mar 2024 — Present
Optimized customer journeys and lifecycle campaigns, driving a 30% increase in retention and engagement.• Designed and executed monthly data-driven campaigns with measurable KPIs and A/B testing.• Led GTM launches for 3 VASS products, achieving significant growth in product adoption.• Increased organic customer acquisition by 25% through referral programs and targeted initiatives.• Spearheaded Flight and Visa sales campaigns, resulting in a 200% surge in traffic and bookings.• Enhanced app user experiences using Plotline to boost engagement and customer satisfaction.• Collaborated with cross-functional teams (product, marketing, and analytics) to optimize strategies and align objectives.• Utilized analytics to track campaign performance, refine strategies, and deliver actionable insights.• Implemented process improvements and automation, reducing manual workload by 20%.• Managed budgets and resources to ensure cost-effective campaigns and maximize ROI
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