Harshitha Yadav

About Harshitha Yadav

I’m an MBA candidate specializing in Marketing and Human Resource Management, with a strong foundation in Civil Engineering. My diverse background allows me to blend analytical thinking with creative strategy—driving business growth through structured planning and people-centric execution. My experience includes CRM strategy, digital campaign execution, lead generation, and engagement optimization using tools like LeadSquared, Google Analytics, Canva, and SQL. At Acharya, I led CRM campaigns that improved engagement by 25%, streamlined internal processes, and enhanced team efficiency.🧱 Coming from an engineering background, I bring problem-solving, logical reasoning, and a structured mindset to marketing and HR. This has helped me approach campaign design, team collaboration, and recruitment initiatives with clarity and measurable results.🧠 I\'ve also served as Vice President of student clubs, organized placement activities, and collaborated with peers on multiple leadership initiatives. I enjoy working in fast-paced environments, transforming ideas into impact, and constantly learning to improve. I’m currently open to opportunities in:Marketing Strategy & Campaign ExecutionSales & CRM RolesHuman Resource ManagementBrand/Project CoordinationLet’s connect if you’re looking for a growth-focused, multidisciplinary professional with a unique mix of engineering logic and marketing/HR creativity!

Experience

1. Associate HR Shared Services Specialist

   Diebold Nixdorf

   Nov 2025 — Present

Education

• Visvesvaraya Technological University

  Master of Business Administration - MBA

• REVA University

  Bachelor of Technology - BTech, Civil Engineering

  2019 — 2023

• Acharya

  Master of Business Administration - MBA, Marketing and Human Resources