Harshith S L

About Harshith S L

I am a Programmatic & AdOps Specialist with experience spanning publisher and advertiser-side workflows, giving me a broad perspective on how digital campaigns are delivered, optimized, and scaled. My expertise centers on Connected TV (CTV), OTT, display, video, and native advertising, with a strong foundation in campaign accuracy, quality assurance, and troubleshooting.At Theorem, I have managed end-to-end campaign trafficking and delivery while also driving pacing and targeting optimizations to maintain campaign accuracy and performance. I independently onboarded and documented new trafficking workflows and delivered team training sessions to ensure smooth adoption. Alongside this, I designed an automation prototype (beta) to streamline QA checks, aimed at improving efficiency and reducing errors.My role has also included direct client interactions, where I have been recognized for providing clear validations, troubleshooting support, and proactive communication that strengthened client trust.Before my corporate career, I gained early exposure to digital marketing through freelance projects during college, building WordPress websites, running SEO campaigns, managing Instagram marketing, and executing email campaigns via Brevo for local businesses.I thrive where structured execution, workflow ownership, and creative problem-solving intersect. Looking ahead, I am expanding my expertise in attribution and analytics to connect campaign execution with insight-driven strategy.Outside of work, I am a FIDE-rated chess player, which reflects my strengths in strategic thinking, foresight, and disciplined problem solving—qualities I bring into my professional work as well.

Experience

1. Senior Analyst - Programmatic

   Dentsu Global Services

   Dec 2025 — Present · Bengaluru, IN

Education

• Gopalswamy independent pu college

  12

• JSS College of arts commerce and science

  B Voc, Software Development