Harshita Kaur Sabharwal

About Harshita Kaur Sabharwal

An experienced marketing professional with a wide range of talents proven to devise and implement marketing plans that are creative, interesting and deliver outstanding results. A lover of silence who likes to exercise communication to understand self and people, whether through observational or verbal ways, actively or passively. Likes arriving at insights by understanding behaviour and attitudes through personal experiences and cultural heterogeneity. Have worked for media houses like Times of India Network(Radio Mirchi) for over 200+ Brands as a Concept and Branded Content Specialist for achieving their Marketing and Business objectives in the form of generating awareness, interest, engagement or quality leads for the brands while also helping to acquire consumers.When not obsessing over consumer brands, she spends time in exploring her eclectic interests in food(winner of best Italian homechef by Dineout and RadioOne), diets, nutrition and experiments with tastes and palates of all kinds. She loves listening to Alan Watts, Sri M, Terrence McKena, Sadhguru, delves deep in esoteric concepts like Kundalini, kabbalah, Merkaba, Pranic Healing, Reiki, Reincarnation, Akashic records and Vedantic texts. She also believes in Alternate wellness and is learning Healing through Ayurveda and Yogic philosophy. For connecting to her spiritual side, she learns Hindustani Classical Music and practices Vipassana (S.N.Goenka).Secretly, she wishes to retire as a spiritual healer, author, musician and Coach through her Spiritual Studio for all those who want to explore that path. SpecialtiesContent strategy, Content creation, Branded content, Mental wellness content, health content, wellness content, Marketing Communications, Media Relations, Campaign Management, Copy Writing, Advertising Planning, People Management, Influencer Mktg, Social media, SEO, Affiliate Marketing

Experience

1. Head - Marketing & Publicity

   Rupa Publications India

   Apr 2024 — Present · New Delhi, IN

Education

• Cambridge Judge Business School

  Diploma

  2018 — 2018

• Guru Gobind Singh Indraprastha University

  BJ(MC)

  2005 — 2008

• Holy Child All India Sr. Sec. School

  Senior Secondary (CBSE)

  1997 — 2005

• Indian Institute of Mass Communication

  PG Diploma

  2008 — 2009

Skills

• Online Advertising
• Key Message Development
• Marketing Communications Planning
• Newsletters
• Behavior Change Communication
• Marketing Communications
• Internal & External Communications
• SEO
• Public Relations
• Media Relations
• Mass Communication
• Corporate Communications
• Brand Management
• Marketing Strategy
• Microsoft Office
• Press Release Development
• Ielts
• Social Networking
• Development Communications
• Social Media Marketing