Harshita Negi

Assistant Manager - AmEx | Marketing Analytics | Decision Science | Data Strategy

Role
Assistant Manager - Decision Science at American Express
Location
Gurugram, HR, IN
LinkedIn followers
500 followers
Finance & AccountingView LinkedIn profile

About Harshita Negi

5 years of experience in financial services spanning across marketing analytics, decision science and data strategy. In my current role I am responsible for developing, enhancing and monitoring Direct Mail Targeting models for prospect acquisitions and Personal Savings to improve channel efficiency and maximize ROI.Skills: Marketing analytics, data strategy, regression and XGBoost modelling, decision tree, stakeholder management and technical skills(Hive, Python, Advance Excel).

Experience

  1. Assistant Manager - Decision Science

    American Express

    Nov 2021 — Present · Gurugram, IN

    Develop and enhance models to support consumer prospect marketing

Education

  • Delhi University

    Bachelor of Science (B.Sc. Hons.), Computer Science

    2011 — 2014

  • National Institute of Technology Kurukshetra

    Master of Computer Applications, Computer Science

    2014 — 2017

  • St. Mary's Convent,Nainital

    ISC

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Harshita Negi — Assistant Manager - Decision Science at American Express in Gurugram, HR, IN | Unifers