Harshita G.
Senior Manager, Product Marketing @upGrad | HR Tech | B2B SaaS | Workforce Transformation
- Role
- Senior Product Marketing Manager at upGrad
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Harshita G.
Harshita is a Senior Product Marketing Manager with experience designing and executing GTM strategies for early-stage HR-Tech startups. She has helped them with launching technology products, driving market awareness, product positioning, messaging, sales enablement, marketing, and revenue growth. She cross-collaborates between product, sales, and growth teams to deliver differentiated positioning for business, smoother channel management, and successful launches. She designs best GTM motions to accelerate sales cycles with sales enablement, solution packaging, and competitive intelligence. Storyteller and creative at heart, she also enjoys traveling, painting realistic art, aerial yoga, and trying her hands at being a social media influencer during her spare time. Tools: Google Analytics, Crisp, Intercom, Usetiful, Metabase, ChatGPT, Mailchimp, Teamgate, Figma, Notion etc.Core Competencies: Product Strategy, Product Marketing, Go-to-market Strategy, Thought Leadership, Positioning and Messaging, Growth Hacking, Cross-functional Leadership, New Product Launch, SaaS Packaging, Sales Enablement.
Experience
Senior Product Marketing Manager
Feb 2026 — Present · Gurugram, IN
Product Marketing Lead - upGrad Rekrut
Education
St. Xavier's College, Jaipur
Bachelor of Business Administration (BBA)
SDM Institute for Management Development
PGDM, Marketing and Human resources
Skills
- R Programming
- Microsoft Word
- Microsoft Office
- Sales
- Email Marketing
- Customer Service
- Marketing
- Content Marketing
- Project Management
- Teamwork
- Digital Marketing
- Facebook Analytics
- Microsoft Powerpoint
- Social Media
- Campaign Strategies
- Management
- Social Media Marketing
- Powerpoint
- Microsoft Excel
- Google Analytics
- Search Engine Optimization (SEO)
- Google Adwords
- Leadership
- Strategic Planning
- Data Analysis
- Public Speaking
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