Harshita Singh
Marketing @ Games24x7 | Growth | D2C | EX-Accenture
- Role
- Marketing Associate at Games24x7
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Harshita Singh
Marketing Operations Associate with 3+years of experience in CRM, Customer Lifecycle…
Experience
Marketing Associate
Oct 2022 — Present
Responsible for driving User Retention and Revenue Growth on RummyCircle- Ideating and executing customised offer and communication campaigns across multiple channels like SMS, Push Notification, Email, IVR, RCS, WhatsApp, Facebook, In-app communication zones- Collaborated closely with cross-functional teams including product, creative and data analytics to align marketing initiatives with business objectives- Executed multi-channel CRM and lifecycle campaigns (WhatsApp,SMS, Push, IVR, RCS) to boost user retention and engagement by 22%- Analyzed campaign dashboards, funnels, and performance reports to optimize outcomes and improve CTR/ROI.
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