Harshit Verma

About Harshit Verma

With a BBA in Marketing from SHIATS University (2017), I currently contribute as a Senior Account Manager at Dentsu Global Services. My responsibilities include crafting data-driven media strategies and executing cross-channel campaigns on platforms like Google, Meta, and LinkedIn. Leveraging tools such as Google Analytics, CM360, and SEMrush, I focus on audience analysis, budget allocation, and KPI tracking to support measurable ROI. My previous roles include driving demand generation at Nsight, Inc. for enterprise-level solutions like SAP, Oracle, and AWS, as well as leading SEO strategies at NMG Technologies and Grapes Worldwide. With a proven track record in account management, on-page SEO, and client relations, I aim to enable impactful marketing strategies that align with client and organizational goals.

Experience

1. Sr Account Manager

   Dentsu Global Services

   Oct 2025 — Present · IN

   Strategic Media Planning & AI IntegrationAI-Augmented Strategy: Leverage predictive analytics and AI modeling tools (like Northeim or Triple Whale) to forecast campaign performance and determine optimal budget allocation across the funnel.Media Mix Modeling Move beyond simple attribution to build holistic media plans that account for the \"halo effect\" of brand awareness on performance channels.Cross-Channel Orchestration: Design cohesive customer journeys across Meta (Advantage+), Google (Performance Max), and LinkedIn, ensuring consistent messaging through automated sequencing.Precision Execution & PerformanceAlgorithmic Optimization: Manage high-budget campaigns by feeding first-party data back into ad platform algorithms to improve lead quality and Lower Customer Acquisition Cost (CAC).LinkedIn Thought Leader Ads: Execute specialized B2B strategies using executive profiles to humanize tech brands and drive higher engagement than standard sponsored content.Programmatic & CM360: Utilize Campaign Manager 360 for advanced tracking, deduplicating conversions across environments, and managing complex creative rotations.Content & Creative IntelligenceGenerative AI Workflows: Use tools like Midjourney or Canva AI to rapidly prototype ad creatives and use ChatGPT/Claude to iterate on high-converting ad copy at scale.DCO (Dynamic Creative Optimization): Implement automated creative testing where the AI serves specific combinations of headlines and visuals based on real-time user behavior.Data Privacy & MeasurementPrivacy-First Tracking: Implement Server-Side Tracking and Conversion APIs (CAPI) to bypass signal loss from cookies and iOS privacy changes.Advanced Analytics: Transition from basic reporting to deep-dive insights using GA4 (Google Analytics 4) and Big Query to analyze Lifetime Value (LTV) rather than just immediate ROAS.

Education

• BBA

  SHIATS university , Marketing

  2014 — 2017