Harshit Ralhan
Head of Marketing – FMCG | Shopper Marketing, ATL/BTL, Media Buying, E-commerce | I turn consumer insights into market share wins and profitable growth
- Role
- Head of Marketing at Nutriburst
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Harshit Ralhan
Head of Marketing – FMCG | I turn consumer insights into brand, trade & digital strategies that drive real sales growth.Coworkers call me the guy who makes data sing in creative briefs and gets agencies + teams rowing in sync. I handle everything from sharp positioning and 360° launches to media buying, influencer plays, and stitching retail/e-com into campaigns that actually sell—not just look pretty.I\'ve led full brand builds, revived sleepy categories, boosted awareness + repeat buys across modern trade and online, always tying back to P&L impact. Got recognised for \"campaigns that sell\" because they deliver ROI, not likes.Love creating FMCG brands that people love (and buy).Always interested in connecting with brand leaders, marketing innovators, and industry peers across MENA region. Let\'s chat.
Experience
Head of Marketing
Sep 2025 — Present · IN
Key KPIs (Commercial & Brand)Marketing‑attributed revenue growth and MER/ROAS across performance, social and marketplacesNew customer growth, CAC & payback period, and repeat purchase rate / customer lifetime valueAOV, units per transaction and campaign‑driven sell‑out uplift for priority SKUs and key GCC retailersBrand health: awareness, consideration, preference and NPS in core marketsKey KRIs (Risk & Control)CAC and ROAS moving outside agreed bands over consecutive monthsRevenue concentration risk on top channels/retailers in GCC and onlineIncreasing share of promo‑driven sales vs full‑price, impacting brand and marginNegative shifts in customer sentiment (reviews, social, complaints) and any red flags on marketing/health claims compliance
Education
N.L.Dalmia Institute of Management Studies and Research
Master of Business Administration (M.B.A.), Marketing/Marketing Management
2009 — 2011
Asia Pacific Institute Of Management
Bachelor’s Degree, Business, Management, Marketing
2006 — 2009
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