Harshit Maru

About Harshit Maru

I’m a performance-driven marketing professional with 4 years of experience in digital media buying and user acquisition across web and app ecosystems. I specialize in managing and scaling paid campaigns on platforms like Facebook and Google Ads, having successfully handled monthly budgets ranging from $10K to $150K for various D2C e-commerce brands.Beyond performance marketing, I’ve actively contributed to creative strategy developing marketing angles, collaborating with graphics teams, and ensuring brand vision is effectively executed in campaigns.I also bring hands-on experience in app marketing, having worked closely with clients and app developers to acquire users via multiple channels including Appnext Ads, Mintegral, Unity Ads, and OEM platforms such as Xiaomi and Vivo.Additionally, I have experience in the affiliate and network segment, onboarding and managing performance networks to drive high-quality app traffic and user growth.I hold an MBA in Marketing from VESIM Business School, Mumbai (Class of 2021).

Experience

1. Ad Ops Specialist

   Aleph

   Oct 2024 — Present · Mumbai, IN

   Executed end-to-end performance campaigns across Meta, Google Ads, and DV360, consistently delivering high ROAS and profitability. • Successfully managed campaigns across diverse industries including Fintech, E-commerce, Telecom, and Healthcare. • Optimized the affiliate (Mobile App Performance) segment by collaborating with publishers to drive high-quality, converting traffic for major Fintech brands. • Managed end-to-end client relationships, providing data-driven reporting, query resolution, and bespoke marketing solutions. • Experienced in using analytics tools and MMPs such as GA4, Appsflyer and Adjust. • Managed budgets $30k to $50k monthly.

Education

• VESIM - Vivekanand Institute of Management Studies and Research

  PGDM- Marketing, Marketing

  2019 — 2021

• SIA college of Higher Education

  Bachelor of Commerce - BCom

  2016 — 2019