Harshit Bhatia

About Harshit Bhatia

With 6+ years of experience in Brand & Product Marketing, Category Management, and Program Management, I have a proven track record across Q-commerce, E-commerce, Internet, and Media sectors. Currently, as a Brand Marketing Manager at Blinkit, I drive product launches, customer acquisition programs, and brand growth, consistently delivering results in highly competitive markets.I specialize in developing data-driven, segmented marketing strategies for premium products, aligning with target customer needs, seasonal trends, and business objectives. My expertise spans strategic planning, campaign execution, and cross-functional collaboration to ensure impactful brand positioning and sustained growth.I am actively seeking new opportunities in the marketing and branding domain, where I can leverage my skills to drive business impact and innovation.

Experience

1. Growth Marketing Manager

   Blinkit

   Sep 2024 — Present · Gurugram, IN

   Growth Initiatives: Owned growth in Tier 2/3 cities by developing localized acquisition strategy with regional language creatives and hyperlocal partnerships, achieving 35% MoM app install growth and 8% new user acquisition uplift- Brand Campaigns: Led seasonal GTM campaigns (Summer, Diwali, Valentine\'s) activating on-app and off-app levers (Newspaper, Gamification, Sampling, Freebies) contributing ₹80 Cr+ GMV with 1.3x lift in category search volume- Category Optimization: Identified lower search visibility in gifting verticals and repositioned toys/lifestyle categories using A/B testing for CRM channels, driving 30% search increase and 1.2x ROAS improvement- Strategic Partnerships: Executed data-driven brand collaborations with Cadbury, Dove, Dettol, and Kiehl\'s, using customer affinity mapping and cross-promotional strategies to grow partner brand GMV by 18% while expanding customer lifetime value- Performance Marketing: Built influencer marketing system addressing brand awareness gaps via regional content strategies, generating 120M+ impressions and 0.3M attributed app installs.

Education

• The NorthCap University

  Bachelor of Technology (BTech), Computer Science

  2010 — 2014

• MICA | The School of Ideas

  Post Graduate Diploma in Management, Strategic marketing and commnication

  2017 — 2019

Skills

• Telecommunications
• Dbms
• Wireless
• Content Management
• Ajax
• Java
• C
• Css
• Javascript
• Content Writing
• Social Media Marketing
• C++
• Phonegap
• Html5
• Digital Marketing
• Angularjs