Harshini Raguram
Brand Manager | Digital Marketing Strategy & Communication | Consumer Insights | CRM | India & GCC
- Role
- Brand and Communication Manager at Symega Food Ingredients Ltd.
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Harshini Raguram
Accomplished Marketing Communication & Brand Manager with around 7 years’ experience driving brand strategy, integrated marketing, consumer insights, CRM, and digital communication across FMCG, Alco-Bev, Media, and Food Ingredients sectors. Proven success in driving category growth, building brand equity and delivering high-impact GTM strategies across India and GCC markets (UAE & KSA) through data-driven decision frameworks and multi-channel communication excellence. Orchestrating end-to-end marketing campaigns—ATL, BTL, digital, experiential, trade activations, and content-led programs—ensuring strong consumer engagement, brand visibility, and ROI-positive execution. Skilled in leveraging Power BI, CRM/SFDC analytics, and market intelligence to craft insight-led communication, optimize marketing mixes, and support strategic commercial decisions across B2B and B2C environments. Recognized for delivering measurable business impact, including market share gains, successful brand launches, premium category expansion, award-winning campaigns, and high-performing cross-functional leadership. Trusted strategic partner to senior leadership, adept at stakeholder management, multi-market coordination, vendor/agency collaboration, and enabling seamless execution across creative, sales, R&D, regulatory and operational teams.
Experience
Brand and Communication Manager
Mar 2025 — Present · IN
Managing India, Middle East, Russia, South Africa & Turkey markets.Architect and execute multi-market brand strategies for India, UAE, and KSA covering Natural Colors, Savory Blends, Culinary Solutions, and Plant-Based Proteins. Lead category insights, trend-mapping, competitive benchmarking, and consumer intelligence to drive new product creation, content strategy, and brand communication. Overseeing brand architecture, positioning, and product portfolio management across B2B categories—HoReCa, QSR, and packaged foods & Ingredients. Driving end-to-end integrated marketing campaigns including digital, trade shows, chef workshops, culinary programs, and performance analytics. Strengthening GCC presence through high-engagement events, customer immersions, and regional showcases. Orchestrated content strategy and creation, producing compelling visuals, copy, and multimedia assets aligned with brand identity and marketing objectives. Collaborating with R&D, Sales, Quality, Operations, and Regulatory teams to align messaging, innovation plans, and product integrity. Managed brand budgets, optimizing spend allocation across campaigns, events, and promotional activities to maximize impact. Leveraged digital marketing tools and platforms, including SEO, SEM, email campaigns, and social media analytics, to amplify brand presence. Owning budget planning, ROI evaluation, campaign forecasting, and vendor/agency management to enhance operational efficiency.
Education
Vidyanikethan Public School, Bangalore, India
Higher Secondary School
2002 — 2008
Jyoti Nivas College,Autonomous Bangalore, Karnataka, India
Bachelor's of commerce, Advertising and HR
Vijaya Pre University, Bangalore, India
Business/Commerce.
2008 — 2010
Birla Institute of Management Technology (BIMTECH)
Marketing , Marketing management
FH Joanneum
Dual Degree in Global Business Programme and Masters In Emerging Markets, Europe , International/Global Studies
2014 — 2015
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