Harshini Korasikha

Data Analyst @Uber

TX, US

Analyzed multi-terabyte ride-sharing, driver performance, and logistics datasets using SQL, Python, and distributed processing platforms, delivering operational insights that improved demand forecasting reliability and regional capacity planning accuracy by 28%; built automated anomaly detection queries to flag cancellation spikes, routing inefficiencies, and pricing inconsistencies in near real time, reducing revenue-impacting incidents by 22%.Developed regression models in R to isolate the impact of seasonal variables on surge pricing efficiency, and partnered with machine learning and pricing strategy teams to engineer high-quality feature datasets for dynamic pricing models, strengthening prediction stability and demand-supply balancing across high-traffic metropolitan markets.Engineered Tableau and Power BI dashboards tracking marketplace health KPIs — including surge pricing efficiency, rider wait times, driver utilization, revenue growth, contribution margin, rider acquisition cost, and driver incentive ROI — improving leadership performance visibility by 35% and enabling faster commercial decision-making.Developed automated CRM-style reporting views integrating trip activity, pricing adjustments, and user lifecycle metrics, and orchestrated executive reporting pipelines using Python, Apache Airflow, and SQL stored procedures, reducing manual reporting workload by 50% while ensuring near real-time KPI availability.Analyzed HubSpot performance metrics, including open rates, click-through rates, lead scoring, marketing-qualified lead conversion, and customer acquisition cost; delivered ROI dashboards for marketing leadership to evaluate campaign effectiveness and optimize acquisition spend.Analyzed large-scale A/B experiment results evaluating rider experience and driver incentive initiatives, identifying statistically significant outcomes that drove an 18% increase in rider engagement and trip completion rates.

Vignan's Institute of Information Technology

Bachelor of Technology - BTech

Texas Tech University

Master's degree