Harshil Vaja
Marketing Leader | Helping Brands Feel Human Again | Connecting Head, Heart & Business Outcomes | Turning Data into Emotion & Emotion into Trust
- Role
- Marketing Director at Qwirkies
- Location
- Mumbai, IN
- LinkedIn followers
- 500 followers
About Harshil Vaja
For over 17 years, I have transformed brands and driven business growth by bridging the…
Experience
Marketing Director
Jan 2022 — Present · Mumbai, IN
Senior agency leader and strategic advisor for 25+ marquee clients across BFSI, consumer goods, luxury, advisory and public sector. Led strategic marketing counsel, brand positioning and GTM strategy to client leadership teams, improving brand awareness, engagement, and client satisfaction. Directed a multi-disciplinary team of 25+ specialists across creative, digital and analytics, implementing agile workflows & governance processes to improve campaign delivery efficiency and quality. Led 360° integrated campaigns across digital marketing, content marketing, experiential marketing and trade channels, strengthening client brand visibility and market presence for B2B clients. Developed performance measurement frameworks, KPI dashboards and reporting structures to optimize marketing ROI and campaign efficiency led to 70% key account retention. Supported business development and pitch strategy, contributing to successful client wins through market research, positioning and integrated campaign planning. Managed client budgets, marketing spend allocation and vendor partnerships to align with revenue growth and retention objectives; maintained long-term client relationships.
Education
ITM Group of Institutions
MBA - Master of Business Administration, Marketing/Marketing Management, General
2011 — 2013
Mumbai University
Bachelor of Commerce - BCom, Business/Commerce, General
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