Harshil Patel
Data Science Lead @Miix Analytics Inc
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WORK HISTORY
Data Science Lead @Miix Analytics Inc
Toronto, ON, CA
Directly managing Marketing Mix Models for leading clients across the consumer goods, home improvement, and wine industries, with an average annual marketing budget of $50-$80 million dollars. • Strategically leveraged Price and Promo models to drive impactful results for Canadian CPG and Retail clients.• Leading the development of internal R&D initiatives, focusing on process optimization and automation to drive operational efficiency.
EDUCATION
Gujarat Technological University (GTU)
BE - Bachelor of Engineering, Computer Engineering
Trent University
Master of Science - MS, Big Data Analytics
ABOUT HARSHIL PATEL
I turn marketing spend into measurable growth and build the systems that drive it.Experienced in Marketing Mix Modeling, causal inference, and multi-million dollar budget optimization, while also developing scalable software solutions in Python, SQL, and modern web technologies. I focus on delivering real business impact through data-driven insights, automation, and robust applications.
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