Harshil Thakkar

Data Scientist @Aarav Solutions

San Francisco, CA, US

Designed A/B tests to assess marketing campaign, A/B tests on product features, analyzed them using causal inference methods (DiD, PSM, CUPED) leading to a 12% boost in user engagement.• Collaborated with product, marketing, and customer teams on hypothesis testing, experimentation, A/B tests, refining existing product features, and adding new features, increasing retention rates by 10% and LTV by 15%.• Analyzed time-series data with Python to segment users based on the product usage and purchasing behaviors.• Designed and analyzed A/B tests for multiple marketing campaigns and Ad widgets for a DSP platform using Python, optimizing ad group performance and budget allocation for marketing channels improving ROAS by 12%.• Analyzed delivery performance to minimize supply chain disruptions, improving on-time delivery rate by 12%.• Developed Tableau dashboards by integrating CRM (Salesforce) data and presented user behaviors to senior leaders for building product strategy, increasing user acquisition by 18% and GTM strategy to GTM, Strategy, and finance team, resulting in a $3M revenue increase.• Led data ETL initiative, parsing over 100 million records with SQL, Python (Pandas, Sci-kit learn, PySpark), BigQuery, and Google Cloud Cluster for efficient data cleaning, anomaly detection, and deploy machine learning models.

Gujarat Technological University, Ahmedbabd

Bachelor of Engineering - BE

Gujarat Technological University, Ahmedbabd

Diploma

Questrom School of Business, Boston University

Master of Science in Business Analytics (STEM)

Boston University

Master's degree