Harshil Pareek
Ads Specialist @VGL
- Role
- Ads Specialist at VGL Group
- Location
- Jaipur, IN
- LinkedIn followers
- 500 followers
About Harshil Pareek
I’m a performance marketing specialist with a strong track record managing high-ROI campaigns across Google Ads and Meta Ads for both brands and freelance clients. At Vaibhav Global Ltd.(TJC - UK), I drive full-funnel digital strategies, optimize ad spend, and have successfully scaled campaigns during competitive retail events like Black Friday — even outperforming key competitors in branded search. Alongside my full-time role, I’ve worked with 3–4 freelance clients across D2C, education, and local businesses — building custom acquisition funnels, managing budgets, and delivering measurable results through data-driven strategies. From campaign setup to audience targeting and conversion tracking, I’ve owned the full media buying lifecycle. I use tools like GA4, Meta Ads Manager, Northbeam, and Salesforce to track performance, attribute results accurately, and guide continuous optimization. Whether scaling campaigns or refining strategy, I’m passionate about using data and creativity to drive growth. Key Skills: • Google Ads (Search, Display, Performance Max) • Meta Ads (FB/IG Campaigns) • Full-Funnel Strategy & Media Buying • GA4, Northbeam, Salesforce • Conversion Rate Optimization (CRO) • Budget Allocation & Campaign Optimization • Creative Testing & A/B Experimentation • Performance Reporting & Client Communication Let’s connect if you’re looking to talk paid media, D2C growth, or freelance collaborations!
Experience
Ads Specialist
Oct 2024 — Present · IN
Manage Google Ads campaigns for TJC UK, a leading jewellery retailer, focusing on driving high-intent traffic and improving ROAS.• Utilized Northbeam and Salesforce CRM for attribution, audience segmentation, and personalized campaign execution.• Collaborated with creative and merchandising teams on product-led campaigns and developed internal Google Ads training resources.
Education
National Academy of Event Management and Development
Bachelor of Business Administration - BBA, Meeting and Event Planning
2018 — 2021
Xavier Institute of Management and Informatics
Master of Business Administration - MBA, Marketing and Finance
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