Harshitha Srinivasan
Senior Creative Strategist | Video Development | Interaction Design | AI enthusiast
- Role
- Creative Senior Associate at Cognizant
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Harshitha Srinivasan
I build visual stories at scale—powered by creativity, motion, and Generative AI.I’m a Video Developer, Motion Designer, and Creative Strategist with 9+ years of experience delivering high-impact video, motion graphics, and digital content for global brands.Currently a Creative Senior Associate at Cognizant, I work across enterprise marketing and business teams to produce motion graphics, explainer videos, corporate videos, product demos, sponsorship content, and AI-driven creatives—supporting initiatives tied to multi-billion-dollar deal business outcomes.I actively integrate Generative AI into real-world creative workflows, using the latest models along with Adobe Firefly and Adobe Express to accelerate ideation, scale production, and maintain brand-safe, high-quality output.Along with hands-on execution, I bring strong conceptual thinking—from storyboarding and visual planning to post-production governance and final delivery. I collaborate closely with brand strategists, copywriters and stakeholders.I’ve also conducted Generative AI workshops at M.O.P. Vaishnav College, training students on AI-powered creative tools and industry-ready applications.Core strengths:Video Editing • Motion Graphics • Visual Storytelling • Generative AI (Image & Video) • Branding • UI/UX Always exploring the future of creativity, design systems, and AI-powered storytelling.
Experience
Creative Senior Associate
May 2023 — Present · Chennai, IN
Strategic Deal Enablement: Directed the production of high-impact deal support videoscontributing approx to $40B+ in Total Contract Value (TCV) withinaccelerated timelines.Creative Leadership & Stakeholder Management: Act as senior creative lead (selective projects) for the marketingorganization, partnering with account managers, brand strategists,and copy editors to deliver executive-level assets to globalstakeholders.Global Brand Advancement: Established and elevated motion graphics standards to strengthen globalbrand identity; led creative execution for major sponsorship eventsdriving strong digital engagement and social media impressions.Enterprise Client Impact: Delivered premium visual experiences for Tier-1 global clients includingMicrosoft, Philips, TJX, and Levi’s.GenAI Integration & Innovation: Spearheaded Generative AI adoption within creative workflows,leveraging tools such as Adobe Firefly to ensure scalable,brand-consistent campaign creatives and carousel assets.Cross-Functional UX Collaboration: Partnered with cross-functional teams to design and deliver UI/UXsolutions, aligning visual design with functional business objectives.
Education
Human Factors International (HFI)
Certified Usability Analyst (CUA), Research, Analysis, Design & Testing
Career For Women
Bachelor's degree, Electronic Media
2013 — 2016
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