Harshitha Konda
Growth Associate @ FRND I EX-Intern @ IIM Visakhapatnam | Marketing | Python | Entrepreneurship |
- Role
- Marketing Intern at FRND
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
Experience
Marketing Intern
Apr 2025 — Present · Bengaluru, IN
Led end-to-end execution of performance marketing campaigns across Meta, Google, and Snapchat platformsConducted weekly creative performance analysis, resulting in a 3% CPM reduction through data-driven content decisionsImproved CTR, CVR, and ROAS by A/B testing creatives, audiences, landing pages, and bid strategies Achieved 30% CAC reduction through iterative testing, segmentation (AppsFlyer), and real-time optimization Leveraged SQL to analyze large datasets and generate insights for new campaign strategies.Built and maintained SQL dashboards to monitor installs, sign-ups, in-app events, and conversion funnelsExecuted full-funnel (TOFU–BOFU) strategies to drive acquisition and re-engagement across Tier-2 & 3 user segments.Collaborated cross-functionally with product, design, and content teams to ensure campaign alignment and consistency
Education
National Institute of Technology, Andhra Pradesh
Bachelor of Technology - BTech, Chemical Engineering
Indian Institute of Management Visakhapatnam
Research intern
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