Harsheen Anand
Associate Director – Strategy & Transformation | Agentic AI, Digital Transformation, GTM | Consumer Industries, Platforms | Ex-ITC, 3M
- Role
- Associate Director at Deloitte
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Harsheen Anand
I’m an Associate Director in the Strategy Office at Deloitte India, currently driving strategic initiatives in Agentic AI. My role spans opportunity identification, business case development, program structuring, and execution governance.Over 8+ years post-MBA, I’ve led end-to-end strategy and transformation engagements across FMCG, retail, travel, automotive, and agribusiness industries. My work has covered opportunity assessment, market sizing, GTM and D2C strategy, digital maturity assessments and multi-year enterprise transformation roadmaps, often working directly with senior leadership teams to define where to play and how to win.Prior to consulting, I worked as a brand manager at ITC and as a marketing manager at 3M India. Prior to MBA I worked as a software engineer at NXP Semiconductors. This combination allows me to effectively bridge commercial strategy, technology feasibility, and execution realities in complex, cross-functional programs.
Experience
Associate Director
Jun 2025 — Present · Mumbai, IN
Firm-wide Agentic AI Transformation by identifying, prioritising, and business-casing agentization opportunities, designing the operating model, governance, and roadmapsLed D2C opportunity assessment, market sizing, GTM design, full-funnel marketing impact analysis, and unit economics to define where-to-play/how-to-win choices for a leading beverage playerAssessed enterprise digital maturity, identified 15+ high-impact use cases, and built a 3-year transformation roadmap comprising 65+ initiatives across commercial and enabling functions for a larage F&B player
Education
Punjab Engineering College
Bachelor of Engineering (BE), Electrical, Electronics and Communications Engineering
2009 — 2013
Indian Institute of Foreign Trade
Master of Business Administration (M.B.A.), Marketing
2015 — 2017
Skills
- Perl
- Embedded Systems
- Linux
- Powerpoint
- Microsoft Excel
- Microsoft Word
- Electronics
- Management
- C
- Programming
- Lte-a
- Lte
- Matlab
- Wireless Communications Systems
- Microsoft Office
- Software Development
- Team Management
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