Harsha Vardhan Anipakala
Associate II - A2 | Ad Operations | Demand (Production & QA)
- Role
- Associate Ii - A2 at MediaMint
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Harsha Vardhan Anipakala
Ad Tech Enthusiast | Programmatic Advertising | Digital Media | AdTech | Campaign…
Experience
Associate Ii - A2
Mar 2025 — Present · Hyderabad, IN
Managing campaign execution and quality assurance for a leading Connected TV (CTV) client, ensuring seamless ad delivery and performance optimization.• Oversee end-to-end campaign management, ensuring accuracy and efficiency across multiple digital platforms.• Conducting QA and validation of tracking URLs, targeting parameters, creative assets, and third-party tags pre-launch.• Ensuring compliance with platform policies, advertiser guidelines, and technical requirements, addressing errors proactively.• Monitoring live campaigns for pacing, tracking, and delivery, swiftly resolving discrepancies to maintain performance.• Generating QA reports and insights to optimize workflows and enhance campaign accuracy.• Collaborating with trafficking, account management, and creative teams to streamline QA processes.• Executing creative testing for CTV to ensure functionality and compliance.• Trafficking and QA\'ing CPM and CPCV campaigns for accurate setup and multi-channel delivery.• Managing trafficking requirements while maintaining adherence to internal naming conventions.• Conducting rigorous pre- and post-launch QA to ensure flawless execution and compliance.• Utilizing project management tools (Salesforce, Asana) for task tracking and internal communication.• Maintaining and update technical documentation to enhance operational efficiency.• Working cross-functionally to improve workflows and campaign performance.• Leveraging expertise in Google Marketing Platform (DV360, CM360, GA360, Google Ads, YouTube), Facebook, and verification/measurement partners (DoubleVerify, Nielsen, Comscore).• Analyzing performance trends, optimize campaigns, and deliver data-driven insights.
Education
Narayana Engineering College - India
Master of Business Administration - MBA
2020 — 2022
Krishna Chaitanya Degree & PG College, Nellore
Bachelors of computer application
2017 — 2020
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