Harsha S.
Product Strategy & Operations Lead driving growth & retention at TikTok | Ex-P&L & Growth Marketing Manager
- Role
- Product Strategy & Operations Lead, Short Videos at TikTok
- Location
- Bellevue, WA, US
- LinkedIn followers
- 500 followers
About Harsha S.
I Can Bring You Top Line Growth:I have held top line growth responsibility for point of sales that produce more than a million transactions a year and have realized accelerated double digit GBV growth. I have proven experience in leading matured market (Singapore), growth market (India) and markets with strong localization needs (Thailand, Philippines) – met and exceeded business & financial objectives. In in-numerous instances, I brought insights into channel/product/supply growth opportunities - refocused on growth, cut costs & improved processes. I have exhibited strong collaborating skills working with Product, Marketing Channels, OPS,Legal and Tax teams to drive top line growth. I reported directly into the General Manager• I Can be Your Product go to Person:I played a key role in launching flights and packages in India at Expedia collaborating with marketing channels, product, legal, tax, supply teams. Built business cases for retail, product & strategic initiatives: Launched alternate payment methods in Singapore and India worth substantial incremental profit, pitched a number of test & learn ideas to realize conversion winners and losers (partially more losers that led to more learning). Demonstrated experience in gathering, analyzing and synthesizing competitive research data, market data to build relevant features and platform enhancements. I have directly influenced bottom line growth through pricing tactics • I Can be Your Analytical Brain: I have exposure to analytical strategies of some of the world\'s best analytically focused companies such as Expedia, Sabre, Zuji and Webjet. I optimized Zuji\'s Hotel SORT algorithm that increased shopper conversion significantly. I created Flights & Packages’ Promotions Framework for Expedia Asia point of sales, wrote and tested decision tree algorithms that classified promotions, developed a tool to operationalize promotions - informed brand TV campaigns & supply strategiesLaunched Products- TikTok Video assistnat (Strategy & Ops Partner): Allows creators generate AI video content- TikTok Video diagnostics (Strategy & Ops Partner): Diagnose video performance & take action- Expedia Stories: Short travel videos from creators and hotel partners- ML based owned placements\' launch & optimization on Expedia Web to drive downloads- Email placement launch & iterative optimization on Expedia Emails- Re-launched Flights line of business on Expedia India (2017)- PromoPilot: Smooth and strategic ranking of promotions in Flights & Packages for Expedia Asia- Dogfooding for user product@TikTok
Experience
Product Strategy & Operations Lead, Short Videos
Jan 2024 — Present · Seattle, WA, US
Lead user acquisition & retention strategies for TikTok Shop, driving growth in the booming +$83B US social commerce market with rapid growth rates
Education
Samskrita Bharathi
Siksha, Sanskrit and Classical Indian Languages, Literatures, and Linguistics
Harvard Business School Online
Other; Certificate in Disruptive Strategy
Indian Institute of Technology, Bombay
Master of Technology, Chemical Engineering
2006 — 2008
Stanford University Graduate School of Business
DESIGN THINKING: FROM INSIGHTS TO VIABILITY, Product Management & Business
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