Harsh Ashok

About Harsh Ashok

I am a commercially driven Business Leader and currently the Head of Business Development and Growth at CEVA Logistics, where I lead strategic expansion for a ₹500 Cr+ enterprise footprint. My expertise lies in Accelerating Vertical Depth through Sub-Segment Specialization—identifying and scaling high-potential niches within complex supply chain ecosystems.Working alongside high-performing teams, I focus on transforming logistical challenges into seamless, profitable solutions by building tailored value propositions for specific industry sub-segments. A significant part of our recent journey involved a core leadership role in the Stellar Value Chain integration. Through collective efforts, we successfully stabilized the portfolio and moved the business from a -10% EBIT loss to positive profitability within 14 months. Core Strategic Impact- Market Expansion: Orchestrating GTM strategies to lead entry into untapped regions and high-growth customer segments in India- Sub-Segment Growth: Building specialised solutions to unlock new revenue streams within existing verticals- P&L Performance Accountability: Owning the revenue trajectory and financial health for large-scale business units- Strategic Client Acquisition: Collaborating on high-stakes “Big Bet” deal cycles to secure long-term contracts with industry leaders- Mentorship: Dedicated to nurturing talent and building a strong second line of command to ensure long-term business continuity.

Experience

1. Head of Business Development, 3pl Contract Logistics, Warehousing Business - Indian Subcontinent

   CEVA Logistics

   Jan 2025 — Present

   Growth Leadership: Currently heading business development for a ₹500 Cr+ enterprise, with a heavy focus on deep-diving into high-growth sub-segments within Automotive, C&R, and Consumption Products. • Integration & Turnaround: Played a key role in the strategic growth and operational integration of the Stellar Value Chain portfolio, where our team achieved P&L positivity through operational excellence. • Mega-Contract Acquisition: Leading the collaborative strategy for high-stakes deal cycles and negotiating strategic long-term contracts. • Network Strategy: Collaborating on the selection and negotiation for large-scale warehouse infrastructure to meet specific sub-segment demands.

Education

• Indian Institute of Management Bangalore

  Master of Business Administration (M.B.A.)

  2014 — 2015

• Yale School of Management

  GNAM Program, Business Administration and Management, General

  2014 — 2014

• Savitribai Phule Pune University

  Bachelor of Engineering (B.E.), Mechanical Engineering

  2003 — 2007

Skills

• Business Process
• Process Improvement
• Crm
• Team Management
• Cross-Functional Team Leadership
• Management
• Requirements Analysis
• Cloud Computing
• Training
• Telecom Bss
• Service Delivery
• Software Quality Assurance
• Business Analysis
• Requirements Gathering
• Consulting
• Business Process Improvement
• Customer Relationship Management (Crm)
• Program Management
• Project Management
• Vendor Management
• Service Design