Harshank Patel
Data/Digital Analytics | Analytics Implementation
- Role
- Digital Analytics Engineer at The Economist
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Harshank Patel
Dedicated Data Analyst with a proven track record in leveraging Google Analytics, Google…
Experience
Digital Analytics Engineer
May 2025 — Present · Gurugram, IN
As a Digital Analytics Engineer (CoE) at The Economist Group, I am responsible for driving comprehensive analytics implementations across their diverse portfolio, including The Economist, Economist Intelligence Unit (EIU), and Economist Impact. My key contributions include leading end-to-end analytics initiatives, leveraging advanced tag management systems like Google Tag Manager and Tealium to ensure accurate data capture and robust reporting. I am successfully managing the migration from Google Analytics 4 (GA4) to Amplitude Analytics, a critical project that ensured seamless data continuity and provided deeper insights into user behavior. My work directly supports data-driven decision-making, optimizing digital strategies and enhancing the overall user experience across The Economist Group\'s digital properties.
Education
Masai
Full Stack Web Development
2022 — 2023
Dr. D Y Patil School of Engineering and Technology, Pune
Bachelors
2014 — 2019
G. M. C. Polytechnic, Shahada
Diploma
2011 — 2014
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