Harshal Amale
Paid Social Manager @ WPP | Scaling $10M+ Performance Portfolios | Multi-Platform Strategy (Meta, LinkedIn, TikTok) | Ex-Dentsu
- Role
- Manager Paid Social at WPP Media
- Location
- Pune Division, MH, IN
- LinkedIn followers
- 500 followers
About Harshal Amale
Strategic Paid Social Leader | Scaling Performance for Global BrandsWith 5+ years of experience across the digital landscape, I specialize in architecting high-stakes paid social strategies that bridge the gap between creative storytelling and analytical ROI. Having managed complex campaigns across Meta, LinkedIn, and emerging platforms like TikTok and Reddit, I thrive at the intersection of data-driven optimization and client-centric growth.Core Expertise:Full-Funnel Strategy: Expertise in shifting from awareness-driven metrics to hard conversion and LTV (Lifetime Value) growth.Budget Stewardship: Proven track record of managing [$10Mn+] in monthly ad spend while maintaining strictly defined CPA/ROAS targets.Advanced Analytics: Mastery of A/B testing frameworks, CLS and BLS Studies, Attribution Modeling, and (Marketing Mix Modeling) insights to drive incremental growth.Stakeholder Leadership: Skilled in distilling complex technical performance into actionable business insights for C-suite stakeholders and cross-functional partners.At my core, I am a growth partner. I don\'t just \"run campaigns\"—I build scalable ecosystems that allow brands to dominate their category.Technical Stack: Meta Ads Manager, LinkedIn Campaign Manager, Google Analytics 4, Looker, Smartly.io, Prisma, Power BI, X ads manager, Snapchat ads manager, Reddit ads manager, Pinterest ads manager.
Experience
Manager Paid Social
Aug 2024 — Present · Pune, IN
Focus: Team Leadership, Operational Excellence, and Portfolio Oversight.Team Leadership & Mentorship: Directing a high-performing team of 6 specialists, fostering a culture of technical excellence that resulted increase in team productivity/output.Operational Strategy: Architected streamlined project management workflows and task allocation frameworks, ensuring 100% on-time delivery across a complex portfolio of global accounts.Performance Governance: Acted as the strategic bridge between execution teams and senior leadership, translating granular campaign data into high-level business intelligence and growth roadmaps.Stakeholder Management: Navigated complex internal and client-side conflicts with a solutions-oriented approach, maintaining high retention and morale within the pod.
Education
G.H. Raisoni Societys, College of Engineering and Management,Pune
Bachelor of Engineering - BE, Mechanical Engineering
2015 — 2018
Neville Wadia Institute Of Management Studies and Research
Master of Business Administration - MBA, Marketing
2019 — 2021
Shri Neminath Jain Brahmacharyashrmas Trusts College of Pharmacy, Chandwad, Dist.Nashik 423101
High School Diploma, Mechanical Engineering
2012 — 2015
Burhani English Medium School pachora
10th class, High School/Secondary Diplomas and Certificates
2011 — 2012
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