Harshal Pawar
Digital Marketing Manager | Performance Marketing | Search Engine Optimisation | Generative Engine Optimisation | Branding
- Role
- Digital Marketing Manager at Brandigitalize
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Harshal Pawar
I’m a Digital Marketing Manager with 5+ years of experience driving growth, performance marketing, and SEO across diverse industries. My journey spans agency and in-house roles where I’ve scaled budgets, improved profitability, and built AI-driven automation systems that helped businesses achieve sustainable growth.I specialize in combining performance strategy, AI & workflow automation, and data-driven decision making to optimize campaigns and improve ROI. Over time, I’ve grown from managing execution-heavy campaigns to shaping growth roadmaps, leading teams, and streamlining cross-functional collaboration across markets.I’m passionate about building scalable marketing systems that go beyond immediate performance to unlock long-term business impact.
Experience
Digital Marketing Manager
Jan 2024 — Present
Led end-to-end performance marketing, managing ₹2Cr+ monthly spend across paid search, social, & native channels, while shaping SEO & GEO strategies for Gen-AI-led search discovery.• Planned & optimised multi-channel mix across Google Ads, Meta Ads, LinkedIn Ads, and nativeplatforms to drive consistent growth in leads, sign-ups, and conversions across industries includingSaaS, FinTech, EdTech, FMCG, & E-commerce brands.• Built automated reporting & improved tracking using n8n frameworks while streamlining performanceattribution via CAPI integration & deployed tools such as Metabase, Google Analytics, Google DataStudio, Microsoft BI, Microsoft Clarity, Hotjar, & Tableau for digital campaigns.• Executed cohort-based remarketing to improve funnel efficiency and scale acquisition across APACwhile maintaining CAC and marketing P&L profitability.
Education
University of Mumbai
Bachelor of Engineering - BE
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