Harshal Patil
Social Media Channel Manager | Founder of Social Detangle | Content Strategy, Social Media Management & Data-Driven Campaigns | Helping Brands Scale through Engaging Content & Targeted Digital Solutions
- Role
- Social Media Marketing Specialist at Social Detangle
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Harshal Patil
Social Media Strategist & Brand Manager: Driving ROI and Growth Through Insight-Led ContentA results-oriented Social Media Strategist and Manager with a proven track record of creating impactful, ROI-driven strategies to enhance brand presence across digital platforms. With experience in client-serving roles since 2019, I specialize in maximizing brand visibility and conversions for diverse clients in retail, lifestyle, and food sectors. My approach is to bridge the gap between businesses and influencers to create dynamic collaborations that yield measurable results.My expertise lies in integrating creative content including photography, video production, and trending reels with strategic campaign optimization and data-driven client servicing.Key Areas of Impact and Quantifiable ResultsI manage the entire content lifecycle, from receiving design briefs and coordinating with the design team, to executing and optimizing high-impact campaigns.Campaign Optimization & ROI: Focused on maximizing return on investment through data-driven, creative marketing campaigns.Achieved a 30% increase in followers and a 40% increase in conversions through targeted ad campaigns for Mezmerize Handmade Gifting.Drove a 70% increase in social media engagement and grew the follower base by 50% for CoosnBabbles.Increased engagement by 50% and improved SEO rankings following a comprehensive rebranding effort for HP Adhesives.Creative Strategy & Execution: Skilled in producing visually compelling content and managing digital profiles to drive growth and brand visibility.Conceptualized and executed innovative campaigns, including R&D, social media management, and website handling.Generated significant buzz and boosted sales through high-definition photography and videography for Adi\'s Pizza\'s product launch.Strategic Growth & Research: I lead consumer research to support channel marketing and sales initiatives and leverage AI tools like ChatGPT to enhance marketing strategies and drive accelerated growth.Core Skills: Social Media Strategy, Influencer Marketing, Campaign Optimization, Content Creation (Photography & Video), Graphic Design (Canva), AI Optimization for Growth.Experience Highlights: Managed social media for accounts like HP Adhesives, Adi\'s Pizza, Mezmerize Handmade Gifting, Hilton Mumbai, and Crown Plaza.Education: MBA in Marketing from Savitribai Phule Pune University (2024), complemented by a PG Diploma in Fashion Communication.I am committed to helping brands grow by creating impactful, ROI-driven strategies.
Experience
Social Media Marketing Specialist
Dec 2021 — Present · Mumbai, IN
A new age digital solution company providing services like Content creation | Social media strategies | Campaign management | Influencer Marketing | Account management | Photography-Videography | Graphic Designing | Copy writing.
Education
Indian Institute of Management Bangalore
Course, Do Your Venture
2021 — 2021
Kendriya Vidyalaya
School
2002 — 2012
Pearl Academy
Master's degree, fashion communication
2018 — 2020
Bhartiya Jain Sanghatna
Higher secondary, Mathematics and Computer Science
2012 — 2014
Savitribai Phule Pune University
Executive MBA, Marketing/Marketing Management, General
Savitribai Phule Pune University
Master of Business Administration - MBA, Digital Marketing and Entrepreneurship
Ajeenkya D Y Patil University
Bachelor of Business Administration (B.B.A.), Communication and Media Studies
2014 — 2017
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