Harshad Jain

About Harshad Jain

Result oriented Marketing Leader with 17+ years of experience in building powerful Banking & Financial Services brands- State Bank of India (SBI); DBS (Development Bank of Singapore); YES BANK • Rich brand marketing experience with leading global brands as well as establishing new StartUp Brands• Launched digital-only consumer banking propositions such as digibank by DBS and SBI YONO • Strong functional competency from insight to execution and across marketing and innovation. Managed large brand building and Media budgets to meet brand & business objectives resulting in shareholder’s value creation. Functional expertise combined with business understanding and orientation has helped deliver outstanding results• Led teams and demonstrated leadership abilities as a functional lead• Collaborative team player with an ability to work with diverse cross functional teams• Excellent negotiator, bringing in efficacy in media planning & buying across all media touchpoints

Experience

1. Head- Brand, Media & Omnichannel Marketing

   IDFC FIRST Bank

   Jul 2019 — Present · Mumbai, IN

   Responsible for the overall brand development and business growth marketing for the Bank• Launched new line of retail products and customer value propositions to position IDFC FIRST Bank as the most preferred bank- Led all GTM strategy for product launches, celebrity endorser management and key brand integrations such as KBC, etc.

Education

• R. D. National College

  Bachelor of Mass Media, Advertising

  2003 — 2006

• Welingkar Institute of Management

  Master of Business Administration, Marketing

  2006 — 2008

Skills

• Market Research
• Integrated Marketing
• Brand Management
• Marketing
• Team Management
• Business Development