Harshada Deshpande
Senior Paid Media Manager @ RevenueWell | B2B SAAS | Paid Ads | Digital Marketing | Heathtech | Martech | MBA
- Role
- Senior Paid Media Manager at RevenueWell
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Harshada Deshpande
Senior Growth & Performance Marketing Manager with 7+ years of experience driving revenue…
Experience
Senior Paid Media Manager
Aug 2021 — Present
Growth-stage B2B SaaS Startup in the Healthtech and Martech spaceSkills: Marketing Strategy, Google Analytics, Social Media Marketing, Data Analysis, Content Markting Lead cross-functional marketing programs by leveraging performance data analytics to optimize paid social performance and cross-channel campaigns across Meta, YouTube, Instagram, and Twitter, resulting in an 18% increase in conversion rates within the first quarter through targeted audience segmentation. Conduct in-depth performance data analytics and provided actionable insights, boosting overall campaign ROI by 35% year-over-year through strategic bidding adjustments and precise audience segmentation. Develop high-performing ad creative for multiple social media platforms, improving engagement rates by 25% by aligning creative assets with target audience preferences and using iterative A/B testing. Manage a annual Google Ads budget to enhance global campaign performance, increasing conversion rates by 20% within 6 months through A/B testing, refined targeting, and data-driven optimizations to improve CPA and CPM.
Education
UW Foster School of Business
Master of Business Administration - MBA
2021 — 2023
Pune University
Bachelor's degree, Mechanical Engineering
2007 — 2011
University of Wisconsin-Madison
Master's degree, Mechanical Engineering
2013 — 2014
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