Harshada Dahatonde
Senior Digital Marketing & Product Marketing Professional | 9+ Years | SEO, Paid Ads, Strategy & Team Leadership
- Role
- Digital Marketing Manager at KPI Partners
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Harshada Dahatonde
Digital Marketing & Growth Leader | B2B SaaS | Data & Analytics | ABM | Demand…
Experience
Digital Marketing Manager
Nov 2025 — Present · Bengaluru, IN
As a Digital Marketing Manager at KPI Partners, I am responsible for planning, leading, and scaling digital marketing initiatives aligned with the company’s growth objectives across data, analytics, cloud, and AI-driven solutions.Roles & Responsibilities:• Lead the overall digital marketing strategy and execution across performance marketing, content, SEO, and web initiatives• Drive website revamp and optimization initiatives, working closely with UX, design, and development teams to enhance user experience and conversion performance• Define and align content marketing plans with business priorities, solution offerings, and buyer journey stages• Plan, execute, and optimize paid campaigns across channels including Google Search, LinkedIn Ads, and other relevant platforms for B2B lead generation• Partner with Sales, Leadership, and Product teams to align marketing initiatives with ICPs, target accounts, and pipeline objectives• Lead Account-Based Marketing (ABM) and high-intent demand generation programs for enterprise audiences• Monitor campaign performance, funnel metrics, and lead quality, ensuring marketing efforts are measurable and outcome-driven• Build and support a growing digital marketing team, establishing processes, ownership, and execution standards• Drive continuous improvement through data-driven insights, experimentation, and optimization across channels• Ensure all digital initiatives remain aligned with brand positioning and long-term business strategy
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