Harshad Dhawale
MarTech Consultant | Ex-KPMG | Adobe Fusion | Marketing AI Automation Expert
- Role
- Martech Lead at Sprinklr
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Harshad Dhawale
As a full-stack digital marketing specialist with a background in web design and a…
Experience
Martech Lead
May 2024 — Present · Bengaluru, IN
In my role as a MarTech Lead at Sprinklr, I am implementing and optimizing various marketing technologies to enhance customer experience, engagement and drive business growth. Automation Tools - N8N, Make.com, HubSpot, Zapier & LeanData: Build complex automation workflows to improve overall efficiency by automating repeated manual tasks for Marketing operations and Sales Operations.AI Conversational Email Marketing Tools - 6Sense Conversational AI : Implemented and optimized email marketing campaigns using Hubspot and 6Sense Conversational AI, resulting in increased engagement and conversion rates. Enabled team with AI email workflow to qualify a lead with human-like email and email replies. CRO experiments using JS, Optimizely and Google Tag Manager: Running several experiments on website & landing page to increase conversion rate and also to personalize customer journey. Website Page Speed Performance Optimization: Auditing and Optimizing website page speed by improving web core vitals, JS, HTML and CSS. Improved speed by 36% on both mobile and desktop. Applied several methods to decrease TBT, FCP and LCP etc.Customer Data Platform (CDP)- Segment: Successfully managed customer data, to enable marketing operations and sales operations to drive personalized marketing strategies and improve customer segmentation. Data quality checks and integration of Hubspot, Salesforce, Google ads and such MarTech tools.ABM Marketing Tech - 6Sense & Folloze: to enable account-based marketing and drive targeted campaigns.Analytics, Journey Mapping & cohort segmentation- Google Analytics & Amplitude: Conducted in-depth analytics and journey mapping using Google Analytics and Amplitude, providing valuable insights for data-driven decision-making.Sales Technology Tools - Salesloft, LeanData, and Salesforce CRM: Streamlined sales processes and solved complex edge case scenarios within interjection of all the MarTech and Sales tech tools.
Education
Kendriya Vidyalaya
XII, PCM & Computer Science
2001 — 2013
Kavi Kulguru Institute of Technology and Science, Ramtek
Bachelor's degree, Mechanical Engineering
2013 — 2017
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.