Harshad Bisen

About Harshad Bisen

Passionate and performance-driven sales professional with 7+ years of experience in B2B…

Experience

1. Sales Development Representative

   Spectra

   May 2023 — Present · Gurugram, IN

   As a Sales Development Representative at Spectra, I drive top-of-funnel activities to generate qualified leads and support revenue growth for our enterprise-grade, SaaS-based managed network solutions. Key Responsibilities:* Identify, research, and engage prospective clients across target industries using platforms like LinkedIn Sales Navigator, Apollo.io, and other lead generation tools.* Conduct high-volume outbound outreach via cold calls, emails, and LinkedIn to set up discovery calls and product demos.* Qualify inbound and outbound leads based on business needs, technical fit, and sales potential using BANT and consultative qualification frameworks.* Collaborate closely with Account Executives and the Pre-sales team to hand off qualified leads and ensure seamless transitions into the sales pipeline.* Maintain detailed and accurate records of outreach activities, prospect interactions, and opportunity stages using CRM tools like Microsoft Dynamic CRM.* Track engagement metrics and continuously optimize messaging and targeting for better response and conversion rates.* Represent Spectra’s portfolio of software-defined connectivity solutions, including SD-WAN, cloud-managed networks, and intelligent internet services.* Stay updated on industry trends, competitive offerings, and customer pain points to tailor outreach strategies. Key Achievements:* Generated a consistent monthly pipeline contributing to 30%+ of net-new qualified opportunities.* Increased lead response rate by 25% through improved messaging and targeting strategies.* Successfully penetrated new enterprise verticals by identifying niche decision-makers and mapping multi-level stakeholders.