Harsha Vardhan Reddy
Senior Business Analyst @Cognizant
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WORK HISTORY
Senior Business Analyst @Cognizant
Hyderabad, IN
Spearheading a strategic CSAT transformation for Google, enhancing sentiment scoring through data-driven root cause analysis. • Implementing A/B testing methodologies to validate service hypotheses, ensuring data-backed decisions before scaling process changes across the 200k case volume.• Led cross-functional teams to deliver AI-generated advertising solutions while ensuring compliance with platform policies. • Managed key client relationships, translating complex insights into actionable strategies for improved business outcomes. • Conducted targeted training, boosting quality from 70% to 95% and enhancing operational efficiency.
EDUCATION
Lovely Professional University
Bachelor of Business Administration - BBA, Finance, General
Indian Institute of Management Sirmaur
Master of Business Administration - MBA, Business Administration and Management, General
ABOUT HARSHA VARDHAN REDDY
Strategy & Operations Professional | MBA, IIM SirmaurI specialize in driving operational excellence and data-driven strategies for global tech leaders. Currently at Cognizant, I am spearheading a Sentiment Optimization Strategy for Google, overseeing the quality and sentiment of 200k+ quarterly interactions.By integrating Bottom Quartile (BQ) Management and Root Cause Analysis (RCA), I transform qualitative customer feedback into scalable process improvements.Core Impact:Scale: Managing sentiment scoring for a 200k+ case volume through iterative pilot programs.Efficiency: Previously reduced AHT and optimized billing cycles, saving 0.5% in invoice value.Quality: Achieved 97% accuracy in complex ad workflows through structured QC frameworks.Leadership: Partnering with AVP/Director-level stakeholders to align cross-functional teams with global SLAs.
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