Harsha M Krishna
Head of Sales & Marketing | Scaling Startups in Tech, Renewables & Industry 4.0 | Business Growth, Go-to-Market, and Innovation Strategy Expert
- Role
- Head of Sales & Marketing at Jiva Water Farm Devices
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Harsha M Krishna
As a Sales & Marketing Leader with 16+ years of experience, I specialize in driving growth and scaling startups in sustainability, renewable energy, tech automation, and manufacturing. My journey began as a Mechanical Engineer from B.M.S. College of Engineering, evolving into a strategic business leader passionate about blending technology, innovation, and impact.From launching SaaS products for financial automation at Connex—achieving 500+ users in just five months—to leading the commercialization of patented water technology at Jiva Water Farm Devices, I thrive at the intersection of strategy, execution, and innovation.At REFCOAT Chemicals, I helped transform a small proprietorship firm into one of India\'s leading foundry suppliers, expanding its footprint across Europe. By combining customer insight with innovation, we built new product lines around AI-driven sand management software and patented chemical technologies, setting new benchmarks for growth and brand leadership.Earlier, at SELCO India, I collaborated with government agencies and CSR partners to power rural livelihoods through renewable energy solutions, while my tenure at MANN+HUMMEL sharpened my technical and project management skills through global OEM projects with clients like Suzuki, Tata Motors, and Daimler. Key Strengths- Sales Strategy & Business Development (B2B & B2C)- SaaS Product Launches & Go-to-Market Strategy - Team Leadership & Performance Coaching - Sustainable Business Growth & Market Expansion - Strategic Partnerships (Govt, CSR, NGOs, OEMs)- Product Innovation using AI, ML & Industry 4.0 PrinciplesBeyond the boardroom, I\'m an adventure enthusiast and social impact advocate—from co-founding The Aventura India to organizing 30+ COVID care centers and rural education projects. Certified in Growth Hacking, High-Performing Sales Teams, and Google SEO, I\'m fluent in Kannada, Hindi, and English, enabling collaboration across diverse markets.If you\'re exploring opportunities to scale your business, build innovative partnerships, or redefine sales performance, let\'s connect—I\'m always open to meaningful conversations about driving growth and creating impact.
Experience
Head of Sales & Marketing
Nov 2023 — Present · Bengaluru, IN
As Head of Sales & Marketing at Jiva Water Farm Devices, I lead the go-to-market strategy and execution for our innovative water treatment solutions that help farmers improve soil health, increase crop yields, and enhance profitability.I drive the growth, visibility, and adoption of our proprietary farm devices across agricultural, dairy, and terrace-farming sectors—bridging technology and sustainability to create real-world impact.Key Responsibilities & Impact- Lead the development and execution of a comprehensive sales and marketing roadmap, targeting both B2B and high-value B2C segments- Oversee customer acquisition, demand generation, and brand positioning to drive rapid market penetration and awareness- Building a national sales team, aligning them with marketing, product development, and research initiatives- Forge strategic partnerships with research institutions, agritech innovators, and sustainability organizations to strengthen our ecosystem and credibility- Introduce data-driven sales and marketing analytics to monitor conversions, yield outcomes, and ROI—enabling informed decision-making- Lead customer engagement and field-education programs, showcasing success stories from 1,700+ farmers who\'ve achieved up to 54% yield improvement and 50% fertilizer savings- Collaborate cross-functionally with R&D, operations, and supply chain teams to translate field insights into product features and market strategies- Champion the brand vision of \"Healthier Soil, Happier Crops, Higher Profits\", positioning Jiva Water as a leader in sustainable agricultural innovation.
Education
University of California, Davis
Certificate Course, Introduction to Search Engine Optimization
2020 — 2020
B. M. S. College of Engineering
BE, Mechanical Engineering
2005 — 2009
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