Harsh Vardhan Masta

About Harsh Vardhan Masta

With more than 10years of experience in product development, management and new initiatives, I have been passionately involved in the Fintech space. Prior to PolicyBazaar, I led the digital payment initiatives at IndiaMART and also served as the Director for their payment gateway, Pay with IndiaMART. I have been credited with the ideation and launch of this product and more such initiatives at the organisationA competent professional with years of qualitative experience in Product Management encompassing Product Road Map creation, Ad Revenue generation, User Interaction, Traffic / Data Analysis, Software Development, PG integration, Banking Product development, Blockchain and Software Programming.• Excellent Domain Experience on banking product development while integrating payment solutions with banking solutions• Sound understanding of business analysis tools, system analysis and design, SDLC (agile and waterfall) along with project management• Good exposure of working with banks at national and international banks.Core Competencies: Product Management Conversion Improvement Product Marketing Data Analysis using SQL queries Internet Marketing - SEO, SMO, SEM Market Research Competitive Analysis Strong Process and Documentation Skill Ability to Understand Customer\'s Pain Points & improve UX accordingly Blockchain

Experience

1. Product Manager - Online Payments

   IndiaMART InterMESH Limited

   Jul 2012 — Present

   A competent professional with near by 8 years of qualitative experience in Product Management encompassing Product Road Map creation, Revenue generation, User Interaction, Traffic / Data Analysis, Software Development and Software Programming.Banking product development while integrating payment solutions with banking solutions1. Online Payment System- In IndiaMART, Taking care of Online Payment System of IndiaMART.com. o Worked with various PG’s & get them integrated on our payment page. o Worked with almost all PG\'s such PayUMoney, PayUBiz, CC Avenues, Citrus, PayTM, HDFC, Innovit etc.

Education

• Anna University - Trichy Engineering College

  Bachelor of Engineering (B.E.), Electronics and Communications Engineering

  2003 — 2007

• Bhiwani Public School

  12

Skills

• Business Development
• E-Commerce
• Mobile Payments
• Html
• Analytics
• Competitive Analysis
• Online Advertising
• Marketing Strategy
• Market Research
• Sem
• SEO
• Online Marketing
• Team Management
• Electronic Payments
• Crm
• Product Development
• Search Engine Optimization (SEO)
• E-Payments
• Product Management
• Javascript
• Google Analytics
• Conversion Optimization
• Payment Gateways
• Payment Systems