Harsh Vaidya
Product Marketing Leader (not yet) | Storyteller
- Role
- Senior Product Marketing Manager at 56 Secure
- Location
- Bengaluru, IN
- LinkedIn followers
- 500 followers
About Harsh Vaidya
I like to call myself a curious person. Currently trying to build a strong foundation in Mathematics, Physics, Biology, Chemistry, Micro-economics, Persuasion, Human Psychology, and Human Nature.
Experience
Senior Product Marketing Manager
Aug 2023 — Present · Bengaluru, IN
Set up the entire WhatsApp funnel to scale digital acquisition- Set up automated triggers and improved new opportunities in existing funnels by 15%- Scaled closures from existing leads. Created 50% more opportunities from existingaudiences to create 200+ demos and 40+ closures- Collaborated with the Product, Customer Success and Sales team to create SalesEnablement decks, PDFs, whitepapers, brochures, flyers etc- Successfully implemented AI in copywriting and design workflows to create on-brandassets quickly- Owned product positioning and messaging across 56 Secure’s website andcommunication assets- Managing and optimizing daily marketing and sales operations for B2B and B2C funnels- Owned end-to-end sales team training and education on all 56 Secure’s new offerings- Owned, maintained and optimized marketing automations, reporting structure and CRMhygiene for B2B and B2C funnels.
Education
Shri G S Institute of Technology & Science
Bachelor of Engineering, Industrial Engineering
2016 — 2020
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