Harsh Sojitra

About Harsh Sojitra

A creative and collaborative paid marketing analyst/associate with around 4 years of experience in the advertising and marketing industry. Experiences in delivering successful paid media campaigns in-house and/or working closely with media agencies. Worked with clients across a wide range of geographies including the US, Canada, UK, Australia, New Zealand, Singapore, India etc. Helped clients to get their messages out clearly, concisely, and accurately, and engage their target audiences. I Help Businesses Obtain The Advantages Of Target Their Clients with the right message to the right audience in real-time, in the right area. Skill Set: Search Engine Advertising (SEA)| Paid Media | Digital Marketing | Search Engine Marketing | B2B Lead Generation | SaaS | eCommerce | Lead Generation | Paid Advertising (Paid Ads) Shopping Ads | Video Ads | App Campaigns | Display Ads | Search Ads | Remarketing Ads | Omni-Channel Marketing Paid Search: Search Ads 360 | Google Ads | Microsoft Ads | Amazon Ads | Apple Search Ads Paid Social: Facebook Ads | Instagram Ads | YouTube Ads | Linkedin Ads | Twitter Ads | Pinterest Ads Paid Media: Quora Ads | Reddit Ads | Media Planning Tools: Google Tag Manager | Google Ads Editor | Microsoft Ads Editor | Google Merchant Center | Google Analytics (GA4)| Google Data Studio | Google Trends | SEMRush | SpyFu | Supermetrics | Dataslayer | Hotjar | MS Clarity | Google Optimize

Experience

1. Paid Search Analyst

   Assembly Global

   Feb 2022 — Present · Bengaluru, IN

   Managing well-known global brands\' million-dollar media spend across paid search channels like Google Ads, Microsoft Ads, etc. with the help of Search Ads 360.\\\\n- Set up, monitor, manage and optimise paid search activity\\\\n- Bid management, budget allocation, forecasting, performance monitoring, strategic testing and campaign expansion\\\\n- Campaign monitoring to ensure the account is pacing well relative to budgets and targets.\\\\n- Complete daily run rates across a variety of accounts with ongoing commentary and actionable insights\\\\n- Provide on-time reporting to clients on key metrics and agreed KPIs\\\\n- Ongoing client servicing including but not limited to optimisation and campaign progress, prompt response to client and internal questions related to paid campaigns.\\\\n- Ongoing SEM strategy development and implementation\\\\n- Proven experience of ongoing campaign optimisation to improve business objectives, such as ROAS and CPA. Able to deliver across a range of touch points; sales, store visits, online submissions, downloads etc\\\\n- Strong analytical mindset with attention to detail around data, insights and actions\\\\n- Actively identifying and executing tasks that will have the most significant impact on improving performance.\\\\n- Day-to-day implementation, optimisation and upload of client campaigns through direct input.\\\\n- Analysing the performance of campaigns, identifying strategic opportunities, and facilitating change in order to hit and exceed client expectations and KPIs.\\\\n- Producing client-facing reports and studies, Interpreting performance reports to provide actionable insights and analysis to meet campaign objectives\\\\n- Development, implementation, optimisation and reporting of paid search campaigns across channels.\\\\n- Ensure all campaigns are delivered on time and within budget whilst achieving the brand’s KPIs.\\\\n- Maintaining strong coordination with internal teams, client stakeholders and technology partners to ensure smooth delivery and excellent results\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n