Harsh Saxena
Marketing at RetainIQ | Ex-Codeyoung | Stoa
- Role
- Marketing Specialist at Retainiq
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Harsh Saxena
Hello, I’m Harsh.I’m a marketing specialist focused on lifecycle marketing, customer journeys, and retention-led growth. I primarily work with email and WhatsApp, building structured flows that drive engagement and conversions in a predictable way.I’ve worked across B2C and B2B, owning initiatives like welcome, reactivation, NPS, and conversion journeys, newsletters, landing page optimization, and content-led growth. At Codeyoung, I helped scale international marketing efforts, supported the launch and growth of the Catalyst Test Prep vertical, built automated email programs, worked closely with SaaS partners on new capabilities, and led small content teams to execute faster.Currently, I work at RetainIQ, where I focus on retention marketing for e-commerce brands - improving engagement, reactivation, and conversions through thoughtful lifecycle communication.Beyond work- Football fanatic - though my passion took a hit after Messi left Barcelona- Avid reader (both fiction & nonfiction)- Fitness enthusiast, hitting the gym regularly.Always open to connecting with fellow marketers and growth enthusiasts.
Experience
Marketing Specialist
Oct 2025 — Present · Bengaluru, IN
Working on retention marketing for e-commerce brands, managing lifecycle programs across email and SMS for clients generating $100K–$1M+ in monthly email revenue.My role focuses on building and optimizing lifecycle journeys such as welcome, reactivation, post-purchase, and engagement flows, with an emphasis on improving customer retention, repeat purchases, and overall conversion efficiency.I work closely with customer success and internal teams to understand brand goals, translate them into actionable retention strategies, and continuously refine messaging, structure, and timing to drive better engagement and outcomes at scale.
Education
Campion School Bhopal
Commerce
Stoa
General Management Programme (GMP), Business
INSTITUTE OF BUSINESS MANAGEMENT & RESEARCH, IPS ACADEMY
Bachelor of Business Administration - BBA, Marketing
2020 — 2023
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