Harsh Parmar
Digital Marketing Advisor (Consultant) @The Lit & Phil
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WORK HISTORY
Digital Marketing Advisor (Consultant) @The Lit & Phil
Digital Marketing Advisor supporting the online growth, audience engagement, and digital marketing strategy of the Literary & Philosophical Society (Lit & Phil), as part of the National Lottery Heritage Fund–supported “Lit & Phil Open” programme.• Lead development of digital marketing and social media strategies to strengthen Lit & Phil’s online presence and expand engagement with students, academics, members, and wider audiences.• Design and implement MoM and YoY analytics frameworks using GA4 to monitor traffic, engagement, audience behaviour, and campaign performance.• Conduct digital audits across website, social, email, and event journeys to identify opportunities for stronger visibility, engagement, and conversion.• Develop audience segmentation, campaign planning, SEO recommendations, and content strategy frameworks to improve digital outreach and online growth.• Support creation of digital welcome materials and audience-focused engagement pathways for the “Lit & Phil Open” project.• Collaborate with project, marketing, and technical stakeholders to align digital marketing execution with wider strategic goals.• Prepare strategic recommendations, reporting materials, and implementation guidance for the project’s ongoing development and delivery phases.
EDUCATION
Newcastle University
MSc in Digital Business (E-Commerce), E-Commerce/Electronic Commerce
Amity University Online
Bachelor, Business Administration (B.B.A.) – Commerce
S.N. Kansagra School, Rajkot, Gujarat, India
Senior Secondary (XII) – ISC Board (Commerce) , Business/Commerce, General
ABOUT HARSH PARMAR
Digital Business & E-Commerce Enthusiast | SEO & Marketing Strategist | Problem-SolverWith a passion for digital transformation, E-commerce, and data-driven marketing, I thrive on turning ideas into impactful solutions. My experience spans website management, SEO, content strategy, and business development, allowing me to drive growth in online businesses.My journey started with entrepreneurial ventures, where I built and managed E-commerce stores and blogs, gaining hands-on experience in digital marketing, customer engagement, and analytics. My first UK work experience at TynCan Learning & Niceco gave me a strong foundation in handling E-commerce operations, website restructuring, and brand development.Currently, I’m expanding my expertise as an Innovation & Business Strategy Intern at Newcastle University’s i-Lab, collaborating with industry partners to solve real-world business challenges.•What drives me? A curiosity for emerging technologies, a data-driven mindset, and a passion for innovation.•My strengths? Problem-solving, strategic thinking, E-commerce, Digital marketing and adapting to fast-changing digital landscapes.I’m always eager to connect with like-minded professionals and explore new opportunities in E-commerce, digital marketing, and business strategy. Let’s connect!
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