Harsh Kushwaha
Senior Graphic Designer @Nestasia
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WORK HISTORY
Senior Graphic Designer @Nestasia
Kolkata, IN
Designed and optimized hero banners, landing visuals, and marketing creatives across website, mobile web, and app while maintaining strong brand consistency.* Leveraged AI tools and in-house creative production to create engaging banners and visual assets that increased browsing time and improved click-through rates.* Created high-performing Meta ad creatives using AI-generated visuals and studio shoots aligned with brand voice and campaign objectives.* Developed CRM creatives for WhatsApp, in-app notifications, web push notifications, and email campaigns to support marketing and retention strategies.* Collaborated with Marketing, CRM, Content, and Tech teams to translate campaign ideas into effective visual communication across digital platforms.* Maintained and enhanced the visual experience and content design across website, mobile web, and app interfaces.* Conducted user research and usability testing to identify design opportunities and improve user journeys across digital platforms.* Analyzed UX issues on website and app and worked closely with the tech team to implement design improvements.* Managed Shopify platform operations, including design updates, content management, and performance optimization.
EDUCATION
NATIONAL INSTITUTE OF FASHION TECHNOLOGY, PATNA
bachelor of fashion communication, Graphic Design
ABOUT HARSH KUSHWAHA
Designing with purpose, humor, and way too many layers in Photoshop. Hoping to make the world more beautiful and user-friendly—one well-aligned element at a time.
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