Harsh Kumar
Data-Driven Performance Marketer | Driving Revenue Growth with Google, Meta, Bing & LinkedIn Ads | Web Design & RevOps Strategist
- Role
- Director of Peformance Marketing at Eco Led Lightings
- Location
- Gurugram, IN
- LinkedIn followers
- 500 followers
About Harsh Kumar
Experience in supporting Advertising products like Google Ads and Google Analytics, with in-depth knowledge of various online advertising models (Search, Display, Shopping, Mobile, Video, Discovery, etc.)->Track and report on ongoing campaign performance and analytics using Google Trends, Gtag, Google Analytics(GA4)->A-B Testing of PPC Campaigns to find out better and more effective ways for developing more improvised marketing strategies->I have hands-on experience with all these tools like Google Ads, Google Analytics, Google Merchant Center, Meta Business Suite, Meta Ads Manager Shopify, Simprosys, PushOwl, Live chat, Klaviyo, HubSpot, SEMrush, Helium etc->Having knowledge of Programmatic Advertising (DSP & SSP) and other programmatic platforms (Display & Video 360, Campaign Manager 360, Oracle BlueKai, etc.)->I can also handle Email Marketing (Klaviyo,Mailchimp) & Push Notification (PushOwl,OneSignal) and also have in-depth knowledge of Inbound Marketing & Sales Funnel->I have a strong understanding of funnel-based targeting and I use this knowledge to develop strategic marketing campaigns that reach the right people at the right time.
Experience
Director of Peformance Marketing
Apr 2023 — Present · NC, US
A seasoned Performance Marketing Director with a proven track record of success, I have transformed Eco LED Lightings into an industry leader. From crafting brands to implementing data-driven strategies, I consistently exceed targets and propel significant business growth.Key Achievements:Spearheaded Google Ads adoption, meticulously optimizing campaigns across Search, Display, Shopping, Video, and Discovery Networks to achieve target ROAS and maximize ROI.Established a comprehensive marketing ecosystem integrating Google Ads with Meta Business Suite, Ads Manager, HubSpot, Semrush, and Klaviyo, enabling holistic customer insights and campaign performance analysis.Engineered data-driven marketing strategies across multiple channels, including Google, Facebook, Microsoft, and Amazon, leveraging platform strengths to optimize performance and drive growth.Orchestrated strategic search, display, shopping, video, and discovery campaigns, meticulously optimizing performance and maximizing ROI using data-driven insights, consistently exceeding targets and driving significant business growth.Fostered strong partnerships with sales and operations teams to nurture leads, drive conversions, and generate consistent revenue growth, ensuring seamless alignment and maximizing marketing effectiveness.Effectively managed vendor relationships, ensuring procurement, cost optimization, and timely project execution, contributing to the company\'s overall financial health.Introduced Helium and Shopify platforms to streamline product listings and enhance event management, improving efficiency, effectiveness, and user experience.Highlights of Expertise:Design and execute high-impact performance marketing campaigns, consistently surpassing targets and driving substantial business growth.Profound knowledge of attribution modeling to optimize campaign performance, ensuring effective use of marketing budgets and maximizing ROI.
Education
DDPS Bijnor
High School
Mahatma Jyotiba Phule Rohilkhand University
Bachelor of Commerce - BCom, Accounting and Business/Management
Dr. A.P.J. Abdul Kalam Technical University
Master of Computer Applications - MCA, Computer Science
2023
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